Reventon was first introduced to the public at the Frankfurt Auto Show 2007 event. This super-expensive car sold at a price of U.S. $ 1.5 million and became the most expensive products such Italian car manufacturer. At the same event in 2009, Lamborghini introduced the latest variant, Reventon Roadster.
Lamborghini official release said that there would be only 20 Reventon produced for the public. Each car will be numbered from 1-20 as a marker placed inside the car cabin. Lamborghini Reventon will produce one extra for Lamborghini on display in the museum and will be given the number 0.
Same as previous Lamborghini tradition, each of the output of automotive products are always given the names of the bull fighter. Lamborghini refused imaging products with horses because these animals are too identical to its competitors in the sports car market, Ferrari, known as the image of the Prancing Horse (pranching horse).
Reventon was taken from a legendary bull owned by a family of Spanish origin who was known for murdering a famous matador Felix Guzman, in 1943. In Spanish, Reventon means of explosion. Each product is created with the Lamborghini was always avant-garde design concept, a futuristic imagery. Reventon was dikreasikan depart from the same premise. The designer took inspiration from images of jet fighters with a narrower snout car like an arrow on the front.